（1） Industry development overview
1. Development of optical lens industry
(1) The optical lens manufacturing industry is an optoelectronic sub industry with a wide application foundation. The optical and optoelectronic (hereinafter referred to as "optoelectronic" or "optoelectronic") industry is the sum of various parts, components, equipment and application markets composed of optoelectronic technology as the core. It is an industry developed from the application of the research results of optical and Optoelectronic Science to social production practice. Modern optoelectronic technology combines advanced technologies such as optics, electronics and motors. In the past decade, the technology has developed rapidly and has become the most attractive core technology in information systems and network systems. The optoelectronic industry has received unprecedented extensive attention and vigorous development, and its application level has expanded to the fields of communication, information, biochemistry, medical treatment, people's livelihood and so on. In the future, as optoelectronic technology plays a key role in communication, network and other fields, optoelectronic industry will gradually become the embodiment of a country's scientific and technological strength and even comprehensive national strength.
Optical lens industry is an important branch of modern optoelectronic industry. Generally, optical lens is mainly composed of lens, precision hardware and plastic parts, shutter / aperture, driving motor, sensor and other optoelectromechanical devices and lens barrel. In the optical imaging system, the optical lens uses the principle of optical refraction to focus the scene to be photographed on the imaging surface (film or image sensor chip), which is an essential core component of the optical imaging system. It plays a decisive role in several main indexes of imaging quality, such as resolution, contrast, depth of field and various aberrations.
With the development of modern science and technology, the application field of optical lens is becoming more and more extensive. The application of optical lens has a long history. About 2400 years ago, China's Mo Zhai pointed out the nature of straight-line light beam through the world's first small hole inversion experiment; In 1670, Newton, a British mathematician and physicist, used a curved mirror to reflect light to a focus, and made a reflection telescope several times higher than the magnification of an object with a lens; In 1839, the French painter Louis Daguerre invented the world's first real camera - the portable wooden box camera; In 1866, German chemist Otto Schott and optician Carl Zeiss invented the positive light photographic lens. In recent years, with the rapid development of modern science and technology such as electronic science and the Internet, the application scope of optical lens has continuously penetrated into many optical imaging fields closely related to human life, such as digital cameras, laptops, mobile phones, security surveillance cameras, vehicle mounted visual systems, smart homes and aerial drones, from the original film cameras, microscopes, telescopes, simple medical devices and other products.
(2) The global optical lens manufacturing industry is developing rapidly, and the trend of transfer to China is obvious
The optical lens manufacturing industry is a capital intensive technology leading industry that integrates many modern and contemporary advanced technologies, such as optical technology, mechanical technology and electronic technology. On the one hand, the optical lens manufacturing industry has great requirements for investment in automated precision production and testing equipment; On the other hand, the technology content of this industry is high. The process technology and production management level directly affect the product quality and yield, directly determine the cost advantage of enterprises in the market competition, and restrict the improvement of production capacity. The design of excellent optical lens requires the systematic use of many technologies, such as optical design, mechanical design, electronic control, software design and precision machining; In the production and assembly process, there are strict standards and specifications for component processing accuracy, assembly accuracy, automation equipment and tools. At the same time, the manufacturer also needs to have a process of excellence to strictly control the electromechanical cooperation, part processing accuracy, assembly deviation, internal stress of parts, lens gap and thermal expansion and cold contraction of parts; The inspection link usually requires ultra-high precision processing and testing equipment and an experienced expert team with profound skills.
Based on years of technology accumulation and advanced manufacturing technology experience, the development of foreign optical lens industry has been relatively mature. Globally, the earliest lens industry was mainly concentrated in Germany and Japan. Lens research and manufacturing has a long history and tradition in Germany, and has created optical element and component giants such as Leica and carlzeiss. Zeiss lens is still a typical representative of lens manufacturing technology in the world. At the same time, the Japanese lens industry has made rapid progress since World War II. With higher performance price ratio than German lens products, it has gradually occupied an advantage in the global lens industry market. Its main manufacturers include canon, Nikon, Fuji, tarmon, Olympus, etc. In recent years, Japanese lens manufacturers have made full use of their advantages in electronic technology. While accelerating the improvement of lens manufacturing process and product renewal, they also attach great importance to the development of original technology. Up to now, except for a small number of high-precision lenses and lens processing, Japan has basically withdrawn from the traditional optical cold processing industry and focused on the field of optical design. Japan has taken the lead in the manufacturing of optical testing equipment and testing technology, optical processing and coating equipment, and has become a major exporter of optical related design, process, testing technology and equipment.
Domestically, China established a complete optical industry system to meet the needs of national defense in the early days of the founding of the people's Republic of China, which made outstanding contributions to the construction of national defense and military industry at that time. In the 1970s, with the rise of mechanical imaging systems based on film cameras, domestic optical enterprises basically achieved the same level of optical lens manufacturing technology as lens manufacturers in Japan and Germany by virtue of their continuous technical accumulation in the mechanical and optical fields. Since the 1990s, with the development of consumer electronic products such as digital cameras, which mainly use electronic storage media, the gap between domestic optical lens enterprises and Japanese enterprises in the development of this field in the past decade has become larger and larger, and an industrial pattern of OEM production for foreign manufacturers has formed. Since 2000, the domestic communication network, Internet and other industries have developed rapidly, and world-class manufacturers such as Huawei, Hikvision and UOB have risen rapidly. China has become one of the most important optical lens markets in the world by virtue of such huge downstream market demand. In order to meet the surging market demand, excellent optical enterprises such as sunny optics, long trail optoelectronics and United optoelectronics have emerged in China. With their continuous investment and improvement in product R & D, design and production process, lens manufacturers of such enterprises have continuously introduced optical lenses with higher resolution and more stable imaging quality at a faster speed, and have become a new force in the global optical lens industry, And then led to the rapid development of the domestic optical lens industry.
2. Development of optical lens product application industry
With the continuous development of social economy and the rapid progress of optical optoelectronics, mobile Internet, Internet of things, cloud computing, biometrics and other related science and technology, products in downstream application fields such as security video surveillance and consumer electronics are showing the development trend of digitalization, high-definition, networking and intelligence. High quality optical lenses are used as security cameras, smart phones, vehicle mounted cameras, virtual reality, smart home The core components of sports DV, UAV, medical devices and other products are becoming one of the important factors affecting the application effect of these products. Due to the corresponding relationship between optical lens products and the above downstream terminal application products, the future development prospect and market capacity of optical lens products are closely related to the development trend of these downstream product markets.
(1) Security video surveillance market
① The global security video surveillance market has a huge capacity and will continue to maintain long-term stable growth in the future
In recent years, the international anti-terrorism situation has become increasingly complex and severe. Global terrorist attacks and accidents have occurred from time to time. Public security and anti-terrorism have become the focus of global attention. With the help of professional technical means to analyze and identify the monitoring objects, post observation has developed to the current stage of pre prevention. As an indispensable technical means of security, video surveillance system is playing a more and more important role in the global security field. It has gradually developed into a rigid demand in the construction of security systems for governments, enterprises and even individual families all over the world.
In recent years, the security video surveillance market in developed countries in Europe and the United States has maintained rapid growth, and has entered the upgrading stage of "high-definition, networking and intelligence" of products. At the same time, the market demand for security video surveillance in emerging economies such as China, India and Brazil has expanded rapidly. For emerging economies such as Asia, the Middle East and central and South America that have accelerated their transformation, economic growth and social transformation go hand in hand. Many factors, such as the expansion of the upper middle class population and the increase of social mobility, have led to the increasing complexity of social security prevention. It is expected that the investment in maintaining public security will show a rapid growth trend in the future, and the security video surveillance market in emerging economies will maintain a rapid growth. On the whole, in the future, with the continuous attention of governments to security issues, the progress of it communication, biometrics and other related technologies, and the accelerating globalization trend of the security monitoring market, the upgrading demand from Europe and the United States and the new demand from emerging markets will promote the steady growth of the security video monitoring market.
② China has developed into the core market of global security video surveillance
Up to now, China has developed into one of the largest markets in the global security video surveillance field:
1) The further advancement of urbanization and new rural construction in China will directly drive the development of video surveillance industry. According to the national new urbanization plan (2014-2020) issued by the State Council in 2014, "at present, the urbanization rate of China's permanent population is 53.7%, and the urbanization rate of the registered residence population is only about 36%, which is not only far below the average level of 80% in developed countries, but also below the average level of 60% in developing countries whose per capita income is similar to that of China". The plan establishes that the urbanization permanent population will reach 60% by 2020, The urbanization rate of the registered residence population has reached the development goal of about 45%. At the same time, with the acceleration of urbanization and the change of social structure, the urban area and urban facilities continue to increase. The "safe construction" will become a long-term and arduous task for governments at all levels. The competent public security departments have also taken the "construction of social security prevention and control system" as one of the central tasks. The promotion of government demand will help the security video monitoring industry from megacities The accelerated extension of provincial capital cities to the city, county and even rural markets has brought good space for sustainable development.
2) The national economy will continue to maintain the momentum of rapid development, and the continued construction of infrastructure in key industries will lead to new security needs. In recent years, various large-scale infrastructures, such as railways, expressways, waterways, airports and urban rail transit, led by the government, are gradually shifting from construction to operation. Therefore, a new round of expansion and maintenance market will emerge for the installation demand of security video monitoring system.
3) At present, the security awareness of the society as a whole is gradually improving. The users of security video surveillance are changing from special departments to the public. Finance, education, medical treatment, communication, energy and many other segmented social industries. The investment of enterprises and institutions in security video surveillance drives the consumption of video surveillance.
4) With the domestic economic growth and the increase of residents' income, people's demand for safe consumption will continue to increase. Focusing on the in-depth implementation of "community security creation" and the favorable opportunities brought by the opening of 4G and the integration of three networks, the main consumers of security will gradually transform from high-income groups to middle-income groups, and the market potential of family security will be effectively stimulated, thus greatly expanding the development space of the industry.
③ The continuous growth of the security video monitoring market will drive the stable development of the monitoring lens market. The main equipment of a typical security video monitoring system generally includes video capture equipment based on camera and ball machine, network transmission equipment such as optical transceiver, master control equipment such as DVR and DVS, and display equipment such as monitor. These devices correspond to the video and audio information acquisition, transmission, recording and control, display and other links in the video monitoring system, of which the key links are the front-end video and audio information acquisition and processing and the back-end information recording and control. Because the optical lens is the core component of the front-end video information acquisition entrance of video surveillance systems such as cameras and ball machines, its information acquisition quality directly affects the back-end information recognition and processing effect. At present, while maintaining the back-end market, domestic security manufacturers have begun to increase the research and development of front-end camera products, use the front-end camera market to further stimulate the back-end demand, and promote the research, development and sales of back-end HD compatible products.
Driven by the continuous growth of the global security video surveillance market, the security video surveillance lens market has developed rapidly in recent years and will continue to maintain a stable growth trend in the future. In 2011, the global security video surveillance lens market sales reached 63million pieces, with an increase of 122million pieces in 2015, with an average annual compound growth rate of 17.97%. It is expected that the global security video surveillance lens market will continue to grow steadily in the next few years. It is expected that the global market sales and market value will reach 184million pieces and about US $653million respectively in 2020.
Sales and forecast of global security lens market from 2011 to 2020
Sales and forecast of global security lens market from 2011 to 2020
Source: public data collation
2011-2020 global security lens market amount and forecast
2011-2020 global security lens market amount and forecast
Source: public data collation
④ The development of security video monitoring related technologies drives the continuous upgrading of optical lens industry
The rapid development of relevant technologies in the field of security video surveillance drives the continuous upgrading of the optical lens industry. Security video monitoring products are developing towards high-definition, networking and intelligence. In the future, the deepening application of cloud computing and big data technology will continuously expand the application range of such products. The development trend of security video monitoring products will put forward higher requirements for the imaging quality of optical lens, such as resolution, anti shake technology, fog transmission technology, large magnification, large aperture, large wide angle and high reliability. Therefore, the optical lens industry will continue to develop and upgrade in the direction of networking, high definition and optical zoom. According to TSR forecast, the proportion of zoom lens shipments in security lenses will continue to rise from 25% in 2015, of which the proportion of 3x zoom lens shipments will increase from 23% in 2015 to 32% in 2020; The proportion of 1080p security lens shipments will increase from 65% in 2015 to 72% in 2020.
Proportion and forecast of global security optical lens shipment structure from 2011 to 2020 (zoom / fixed focus)
Source: public data collation
Proportion and forecast of global security optical lens shipment structure from 2011 to 2020 (resolution)
Source: public data collation
(2) Smartphone market
① The development of science and technology and the continuous improvement of the industrial chain drive the rapid development of the smart phone market
In recent years, the emergence of the third generation mobile communication technology and the rapid popularization of mobile application software have driven the large-scale growth of mobile phone users. Taking China as an example, according to the statistical survey data of the National Bureau of statistics, from 2010 to 2014, the annual output of mobile phones increased from 1.004 billion to 1.764 billion, the number of mobile phone users at the end of the year increased from 859million to 1.286 billion, and the penetration rate of mobile phones has increased from 64.36 to 94.03 per 100 people. Both the number of mobile phone users and the penetration rate have achieved rapid growth.
With the continuous improvement of the smart phone industry chain, the focus of the mobile phone market is constantly shifting to smart phones. Through the full integration and mutual promotion of software, hardware and applications, the smart phone ecosystem is becoming more and more mature, and the smart phone industry chain is constantly improving. The two-way expansion of performance and function makes the functions of smart phones closer to people's daily life. Smart phones have gradually become a necessity of life. At the same time, the integrated development of cloud computing and mobile Internet technology has driven the rapid improvement of the connotation and core value of the smart phone industry. The development of smart phones has made the original functional phones more and more Internet-based. As an important client bearing platform and main entrance for cloud computing and mobile Internet, smart phones have become one of the most critical links for the development of integrated mobile Internet industry.
With the rapid development of the global smart phone market, China, as a large mobile phone manufacturing country, relies on its own advantages of mobile phone industry cluster. In the wave of smart phone development, all parties in the industrial chain have formed a focus effect, collectively contributing to the smart phone market and undertaking a considerable part of the global smart phone supply. In addition, China's smart phone market has risen rapidly, and has become a key area of global mobile phone development. The domestic sales of smart phones have increased significantly.
② Shooting has become one of the core functions of smart phones
As the shooting function has gradually developed into one of the most core functions of smart phones after basic calls, the importance of camera imaging quality and effect in the smart phone market competition is becoming increasingly prominent. Since the camera first appeared on functional mobile phones, this component is only an incidental function. With the upgrading of communication networks and the rise of mobile Internet, pictures and video files have become an important carrier for people's social networking and information transmission, so that the shooting function has increasingly become the core accessory function of mobile phones.
With the continuous improvement of camera technology and software application, the camera effect of smart phones has become closer to that of digital cameras. Although lens products are limited by the small size and thin trend of mobile phone products, and it is difficult to achieve optical zoom function, it is difficult to distinguish the quality difference between professional digital cameras and smart phone photos in the face of the rich post-processing functions of smart phones. At the same time, depending on the rapid development and full competition of the mobile phone industry, manufacturers focus on the hardware competition to seek a breakthrough, so as to promote the rapid upgrading of mobile phone lens. Therefore, the imaging quality level of smart phones has been rapidly improved. For example, the mainstream pixels in the mobile phone camera market have grown from 5million pixels in 2010 to 8million pixels in 2012. At present, they are developing towards 16million and 20million pixels. In general, improving the number of mobile phone cameras (i.e. configuring front and rear dual cameras), imaging quality and effect is becoming the key direction for smart phone manufacturers to cope with fierce competition and seek differentiated features.
③ The steady development of smart phone market will drive the continuous growth of optical lens industry
Optical lens is one of the core components that affect the imaging quality and effect of smart phone camera. Mobile phone camera is generally composed of lens, image sensor, dsPIC, FPC and holder. Lens, image sensor and video signal processing chip are the three most critical links to determine the performance of mobile phone camera. In order to improve the lens pixels, in theory, the goal can be achieved by continuously increasing the number of lenses and expanding the size of photosensitive elements. However, due to the spatial structure of mobile phones, the size of photosensitive elements and the number of lenses cannot be infinitely expanded and increased. Higher pixel requirements can only be achieved through complex optical structure design. Therefore, it is difficult to design and manufacture ultra-high definition lens miniaturization. Consumers' increasingly high requirements for the quality of images and videos captured by mobile phones make the lens design, production quality level, and the integrated application of optical anti shake and optical zoom technology increasingly important in the competitive elements of the smart phone market. In the future, driven by the demand of smart phone consumers for mixed applications of business office and life entertainment, the corresponding optical lens product market will also maintain a steady and sustained growth.
In 2011, the sales volume of the global mobile phone lens market was 1.464 billion pieces, an increase of 3.236 billion pieces in 2015, with an average annual compound growth rate of 21.93%. It is expected that the global mobile phone lens market will continue to grow steadily in the next few years. It is expected that the global market sales and market value will reach 4.579 billion pieces and 3.927 billion dollars respectively in 2020.
Sales and forecast of global mobile phone lens market from 2011 to 2020
Source: public data collation
Global mobile phone lens market amount and forecast from 2011 to 2020
Source: public data collation
(3) Vehicle imaging market
① The growing maturity of active safety technology and automatic driving technology drives the sustainable development of the vehicle imaging market
The penetration of automobile active safety technology and the growing maturity of automatic driving technology will drive the rapid development of vehicle imaging market. The development of automobile safety system is showing a trend that the proportion of active safety system is gradually increasing, the combination of active and passive, intervention instead of early warning to automatic driving. Countries around the world are successively issuing relevant laws and regulations to improve the configuration of automotive active safety technology. For example, the national highway traffic safety administration of the United States issued new regulations in 2014, requiring that all vehicles manufactured in China after may1,2018 must be installed with at least one rear view camera to improve the reversing safety; According to the European new car safety assessment procedure (NCAP), the weight of its own active safety system has increased from 10% to 20% since 2014. Only vehicles with active safety system can obtain a 4-star rating since 2017. As a bridge connecting active and passive safety systems, ADAS (advanceddriverassistantsystem) is one of the basic technologies to realize automatic driving because it can realize lane departure warning, vehicle, pedestrian and obstacle warning, traffic sign recognition, adaptive high beam control and other functions. From the perspective of ADAS solution, the camera visual processing technology breaks through the limitation of radar technology's powerlessness in identifying non-metallic obstacles such as pedestrians. It can not only better identify road signs, pedestrians and road conditions, but also calculate the action tracks of pedestrians and vehicles through algorithms. It has more comprehensive functions and higher accuracy. With the improvement of ADAS system penetration and chip computing speed, face recognition and other technologies are gradually applied to the field of automobile safety, and the arrival of the era of fully automatic driving in the future, the dependence of automobiles on cameras will further increase, the demand for in car and side view cameras will gradually increase in large quantities, and the market space will be further released.
② On board camera is an important foundation for the realization of the Internet of vehicles
As an important entrance to the information of the Internet of vehicles, the on-board camera is an important basis for the realization of the Internet of vehicles. Internet of vehicles is a huge interactive network composed of vehicle location, speed, route and other information. Through GPS, RFID, sensors, camera image processing and other devices, the vehicle can complete the collection of its own environment and status information, and transmit and converge its own various information to the central processing unit through the network layer. Through computer technology, these large amounts of vehicle information can be analyzed and processed, so as to realize the interaction of large-scale and large-capacity data among multiple systems, and provide the best route Timely report the road conditions and arrange the signal cycle and other services. Traditional cars only need to process and display limited information such as mileage, speed and fuel consumption. However, with the realization of the networking function of the vehicle, the information that the vehicle needs to process and display will increase in geometric multiples, such as environmental data, vehicle status, driving behavior, mobile terminal data, app data, and more emphasis will be placed on human-computer interaction experience. Therefore, from the data side, the future automobile will gradually change from a simple means of transportation to a data processing platform. Just as human beings obtain about 80% of the information from the outside world through their own eyes, as an important part of the perception layer, the camera will be an important entrance to the data of the Internet of vehicles and an important foundation for the realization of the Internet of vehicles.
③ The optical lens is the core component of the vehicle camera, and the market potential is huge
As the main acquisition tool of vehicle imaging, vehicle camera is widely used. According to the application field, the car camera can be divided into driving assistance (DASH cam, advanced driving assistance system ADAS and active safety system), parking assistance (full vehicle look around) and personnel monitoring in the car. It runs through the whole process of driving to parking, and has high requirements on the working time and temperature of the camera. According to the installation position, it can be divided into four parts: front view, rear view, side view and interior monitoring. At present, front-view and rear-view cameras are used most. In the future, with the development of active safety, automatic driving and Internet of vehicles related technologies, the application of vehicle mounted cameras will be more extensive. As the core component of vehicle camera, optical lens has great market potential in the field of vehicle imaging in the future.
In 2011, the sales volume of the global car lens market was 18.34 million pieces, with an increase of 58.38 million pieces in 2015, with an average annual compound growth rate of 33.58%. It is expected that the global vehicle lens market will continue to grow steadily in the next few years. It is expected that the global market sales and market value will reach 118million pieces and 600million dollars respectively in 2020.
Sales and forecast of global car lens market from 2011 to 2020
Source: public data collation
2011-2020 global car lens market amount and forecast
Source: public data collation
(4) Other markets
In recent years, with the rapid development of Internet of things, computer, mobile Internet and other technologies, the application field of optical lens has been expanding. For example, as the main acquisition component of optical signal, optical lens has become an important component of emerging terminal electronic products such as video conference, smart home, aerial camera UAV and virtual reality, and lens imaging quality has also become one of the core factors affecting user experience. In the future, the strong growth of market demand in emerging downstream application fields will drive the rapid development of the optical lens industry. For example, with the development of voice and data communication technology, video conference system has been quickly and widely recognized in the market in recent years because it can realize the synchronous communication of two-way video, voice and multimedia between point-to-point or multi-point. In the future, with the increase of network bandwidth and the decrease of tariff, as well as the rapid application of cloud computing, HD, remote presentation and other technologies in the video conference industry, the video conference lens will continue to focus on zoom and HD high-end optical lens products.
（2） Relationship and influence between industries and upstream and downstream industries
Optical lens design and manufacturing is in the middle of the industrial chain. The industrial value chain of the optical lens manufacturing industry:
Source: public data collation
1. Impact of upstream industries on industries
The production of optical lenses mainly uses glass lenses, optical resin materials, polymer resin materials, electronic materials, hardware and other materials. The fluctuation of product price and quality level in the upstream optical materials and electronic components industry will have a certain impact on the development and profitability of the industry. For example, fluctuations in raw material prices will directly lead to changes in production costs, and the quality of raw materials will affect the quality and performance of optical lens products.
2. Impact of downstream industries on industries
The downstream of the optical lens industry mainly includes manufacturers of security monitoring equipment, mobile phones, car camera modules, etc. In the field of security video surveillance, in the field of security surveillance, the downstream of the lens industry is mainly aimed at the manufacturers of security video surveillance equipment, which have maintained rapid development in recent years driven by the strong security demand market; In the field of consumer electronics such as mobile phones and vehicle electronics, the downstream of the lens industry is mainly aimed at manufacturers of relevant camera modules; In emerging application fields such as video communication and sports DV, the lens industry is mainly aimed at terminal product manufacturers. With the rapid rise of the terminal application product market, the development of the downstream industry has put forward higher requirements for the design level and precision production and processing capacity of the optical lens. At the same time, its growing market demand also provides a valuable opportunity for the sustainable and healthy development of the optical lens industry.
（3） Cyclical, regional and seasonal characteristics of industrial business model
1. Periodicity
The optical lens industry has a wide range of downstream applications, including security, communications, automotive electronics and other industries. These fields are closely related to the development of the national economy. However, due to the steady and rapid economic growth in China and the increasing diversification of application fields, the industry as a whole has no obvious periodic fluctuations. Due to the rapid development of security, consumer electronics and intelligent terminal industries in recent years, the optical lens industry is in a long business cycle.
2. Regional
As an important basic intermediate component in modern precision optoelectronic devices, the design and manufacturing of optical lens products need high-end optical professional technicians and precision production and processing equipment as support. At present, China has formed optical industry cluster areas represented by Zhongshan in Guangdong and Shangrao in Jiangxi. In terms of demand, the demand for optical lens products is directly related to the concentration of downstream subdivided application industries and the distribution of manufacturers, with obvious regional characteristics. At present, domestic industry customers are mainly concentrated in the Pearl River Delta, Yangtze River Delta, Beijing Tianjin Hebei Bohai rim and other economically developed regions with high scientific research and manufacturing levels.
3. Seasonality
The overall seasonal characteristics of the optical lens industry are not prominent, but the seasonal characteristics of a certain segment of the application field may be more obvious due to changes in market demand. For example, in the field of security video surveillance, since the end consumer users are mainly users of enterprises and institutions such as public security, telecommunications, transportation, finance, education and government departments, these users usually formulate investment plans in the first half of each year, and after a series of strict internal approval procedures, they focus on specific engineering construction and equipment installation in the second half of the year. Therefore, the peak sales season of security video surveillance lens is usually concentrated in the third quarter of each year The fourth quarter. The demand for optical lens products in downstream consumer electronics fields, such as smart phones and vehicle electronics, changes in light and peak seasons, which is mainly reflected in the high market consumption enthusiasm during important holidays such as the national day and the Spring Festival.
（4） Industry competition
Industry competition pattern
Optical lens products have a wide range of application fields, and the industry competition in different sub application fields presents different characteristics.
In the field of security monitoring, Japanese enterprises with advanced lens manufacturing capabilities, such as fujineng, Tenglong and canon, were the first to enter the market and have a monopoly advantage for a long time. With the rise and continuous growth of domestic security video monitoring equipment manufacturers such as Hikvision and Dahua Co., Ltd. in recent years, domestic optical lens manufacturers began to participate in the market competition from the fixed focus, low pixel and other medium and low-end lenses, and began to replace the lenses of foreign manufacturers, thus forming the current situation that the manufacturing technology level of medium and low-end lenses is relatively low, there are many market participants, and the competition is relatively full. At the same time, in terms of high-end optical lenses such as high magnification zoom, Ultra HD, optical anti shake and security monitoring integrated lens, optical lens manufacturers represented by long trail optoelectronics have gradually broken the technological monopoly of Japanese enterprises in this field through continuous R & D accumulation in recent years, and formed a trend that the global high-end lens market gradually concentrates on the above-mentioned domestic manufacturers.
In the market of consumer electronics such as mobile phone lens and car lens, a small number of listed companies with a certain scale, represented by daliguang and sunny optics, occupy the main share of this kind of optical fixed focus high-end lens market; However, the low-end market has low market concentration and fierce competition. In the future, optical zoom lens will be an important development direction of mobile phone lens. Manufacturers such as long trail optoelectronics who have independently mastered optical zoom technology will lead the market competition in this field.
In emerging market fields such as video conference, aerial photo UAV and virtual reality, this kind of optical lens product is gradually produced with the development of Internet, Internet of things and other application technologies in recent years. Its market is still in the early cultivation stage, and the market concentration is low.
（5） Technical level and characteristics of the industry
1. Industry technical level
As the core component of the optical imaging system of various end products such as security video surveillance and consumer electronics, the quality level of the optical lens itself is directly related to the imaging effect of various end products. The design and manufacture of optical lens is a complex system engineering, which needs a series of technologies such as optics, machinery, electronics and software. In order to ensure the imaging quality of optical lens in different terminal application scenarios, optical lens manufacturers have put forward higher technical requirements in lens design, production technology and precision machining.
Domestic enterprises have a weak foundation in the field of optical lens development in the early stage, especially in the civil field, but in recent years, the technology has made rapid progress. Over the past decade, through continuous independent innovation and the introduction and absorption of foreign advanced technology, the technical level of China's optical lens industry has been greatly improved, and the gap with the international advanced level has been continuously narrowed or even exceeded, especially in the field of security and video communication. Especially in terms of product design and precision manufacturing, China's optical lens industry has made great progress, and the output and quality of domestic optical lens products have also been continuously improved. Some domestic high-quality optical lenses are gradually guiding the development trend of high-end lens products in global security, mobile phones, video and other subdivided application fields.
2. Industry technical characteristics
With the continuous expansion and deepening of the application field of terminal products, the focus of future optical lens design and production technology is to improve the imaging quality, increase the function and reduce the volume, and constantly expand new application fields, so as to promote the invention and application of various new optical lens products. Specifically, optical lens product technology is showing different characteristics in different application fields. For example, in the field of security video monitoring, with the gradual expansion of the application scope and scene of security video monitoring technology, and its further extension to high-definition, networking and intelligence, the requirements of lens products in terms of optical anti shake, large magnification zoom, large aperture, fog penetration, infrared night vision, ultra wide angle, high reliability and other technical levels are becoming increasingly prominent; In the field of mobile phone applications, optical lens products are showing a trend of high pixel, ultra-thin, wide-angle, anti shake, optical zoom and so on in terms of technical development; In the field of vehicle mounted, lens products have obvious development trends in high reliability, ultra wide angle, small distortion, infrared night vision, waterproof and anti fog technologies.
（6） Favorable and unfavorable factors affecting the development of the industry
1. Favorable factors
(1) The downstream industry has broad application prospects, and the future market demand will continue to grow rapidly. The broad and stable market demand provides a strong guarantee for the steady development of the optical lens industry. With the continuous development of social economy and the improvement of people's living standards, as well as the rapid progress of optoelectronics, mobile Internet, Internet of things and other technologies, the demand for optical lenses from security video surveillance, consumer electronics and other fields will continue to grow steadily. At the same time, the rise of emerging fields such as video conference, smart home, aerial camera UAV and VR will also greatly promote the development of optical lens industry.
(2) Driven by the support of relevant industrial policies, the optoelectronic industry has been strongly supported by government policies. As a basic photoelectric component, the optical lens industry fully reflects modern technologies such as optical design and high-end precision manufacturing, and conforms to the direction of "industry 4.0" and "Internet +" advocated by the state in recent years; At the same time, many industries involved in its downstream applications, such as security, communication and consumer electronics, have received policy support from the state and local governments in recent years. For example, security is a high-tech industry and strategic emerging industry encouraged by the state. The state has taken it as an incentive project for priority development and formulated a series of supporting policies. During the 12th Five Year Plan period, the comprehensive promotion of the strategy of "strengthening the police through science and technology", "safe city", "smart city", "intelligent transportation" and other large-scale projects, as well as the strengthening of the construction of the social security prevention and control system as the key work of relevant government departments at all levels, have also provided a good policy environment for the development of China's security industry. In addition, the continuous expansion of 4G communication and public WiFi network coverage, as well as the promotion of relevant incentive policies for the Internet of vehicles and smart phones, will also greatly promote the market demand for optical lenses in mobile phones, vehicles and other consumer electronics fields.
(3) The competitive advantage of domestic optical lens is increasing
With the rapid development of China's industrial manufacturing level, the level of domestic optical imaging product design and production technology has been continuously enhanced, and the performance of domestic optical lens products has also been continuously improved. With the increasing purchase amount and recognition of domestic lens in the market, the improvement of the competitive advantage of domestic optical lens will contribute to the healthy and sustainable development of domestic lens enterprises.
(4) Continuous improvement of relevant technologies
The lens terminal application product technology is showing a development trend such as digitalization, high definition, networking and intelligence. The reform of optical lens product design and production technology, and product function upgrading will promote the sustainable development of the lens market, further stimulate market demand, expand the capacity of downstream application market, and strengthen the penetration of the optical lens market.
2. Adverse factors
(1) Intensified international competition
In recent years, due to the decline in the prosperity of downstream consumer electronics industries such as traditional SLR digital cameras and laptops, some lens manufacturers from Japan, South Korea and Taiwan, China have begun to seek to turn to the layout of subdivided application fields such as security and vehicle mounted, or actively explore the domestic market in China through joint ventures in mainland China and the adoption of low-cost strategy, which further intensifies the industry competition.
(2) The industrial technology is updated and upgraded rapidly, requiring high investment in enterprise R & D and precision equipment
In recent years, the technology of the optical lens industry has been upgraded and updated rapidly, which requires high R & D investment of enterprises. Optical lens design and manufacturing technology requires long-term professional knowledge accumulation of enterprises. Due to the late development of the optical lens industry in China, the main key equipment and technologies related to the industry in China have been imported for a long time, and there is still a certain gap between domestic enterprises and foreign enterprises in terms of core technologies. With the weakening of foreign advanced technology spillover effect and the rapid improvement of technical standards for lens products in downstream fields, domestic enterprises are facing the challenges of rapid upgrading of new products and technologies, short development cycle and higher standards.
(3) Talent shortages and rising costs
The optical lens industry has the characteristics of knowledge technology and labor-intensive, and it is highly dependent on core technologies such as optical design, precision manufacturing and related professionals. At present, the structural contradiction between labor supply and demand in China is prominent. The surplus of total amount coexists with the relative shortage of workers with special skills in some production and technical posts. There is a significant shortage of high-quality professional design and production and operation talents to meet the needs of the optical lens industry. At the same time, China's labor cost has entered the rising channel, and the upstream raw materials, energy and environmental costs of the industry are also increasing, which has squeezed the profit space of the industry.
Related reports: special investigation and investment prospect forecast report on China's optical lens Market in 2017-2022 issued by Zhiyan consulting
2018-01-03
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